While shooting raw might not be necessary to produce pro-looking footage, it can certainly make it easier to get that expensive cinematic look and feel. The result is greatly improved flexibility in post, giving the option to properly grade the footage to look like a commercial feature film.Īlthough color-grading is possible using ‘just’ flat image profiles in lower codecs, raw provides much more elbow room. a JPEG image file on a digital camera, but for a video camera. Think of it like shooting a raw photo vs. That’s because it’s an uncompressed video format that preserves vastly more data within the image. If you want to produce cinematic-looking footage once you hit that shutter button, shooting raw is your best bet.
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